Fanta x Fortnite

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Our objective was to get  Gen Z gamers fond of Fortnite to see drinking Fanta as a relieving experience by providing them a fun and relatable new perspective

Insight

Gamers type "F" in game chats when they want go give respect to another player

The "F" key in Fortnite is designated to build structures in game to give players an advantage  

Big Idea

Go F Yourself